Getting your exhibition stand right is critical to exhibiting at business events. Designing a stand that engages and entertains visitors is essential to showcase your products and services. However, it can also be a stressful process. Whether you are new to the trade show game or an old hand, you may seek guidance from exhibition stand contractor Dubai to help you succeed. This beginner’s guide to designing an exhibition stand will give tips and suggestions to make your display more successful.
Use appropriate lighting:
Lighting plays an important role in stand design. Choosing the right lighting can significantly improve the impact of your display. You should ensure that the lighting is both functional and attractive. If you skimp on the lighting, you can attract attendees easily.
Consider including the location of meeting rooms and seating:
Other aspects to consider include the location of meeting rooms and seating. You will also need to consider the placement of giveaways. You can create a great visual presentation using a video or digital graffiti wall. There are also accessories, such as literature racks and counters that you can place around your stand. These will help guide your visitors around the stand and facilitate exhibition activities.
Ensure that you have a strong brand association:
The most important aspect of your design is the message that you want to communicate. You should ensure a strong brand association and a compelling reason for engaging your audience. Your logo should be visible at the top of your design. It should be simple yet effective. You should avoid cramming your information into a large font that can be seen from a distance. The color palette of your display should follow your brand guidelines.
Consider an island:
Depending on your budget and the size of your stand, you can choose between a single- or double-sided corner and island stand. Considering limited space, consider an island that provides the most exposure. It is a flexible option that can be used to exhibit multiple products. These stands tend to be more expensive than other types of stands.
Create a graffiti wall:
Creating a digital graffiti wall can make your exhibition stand more interactive. You can also use a touch screen to create a visual presentation. It would help if you also considered a live demonstration of your product to allow visitors to see it in person. If your stand is small, this may be impossible.