We’re living in a video-driven world. According to Cisco, by the end of 2022, video will account for 82 percent of all internet traffic. It’s no wonder then that using video in your digital marketing strategy is essential. In this blog post, we’ll discuss why you should be using video and how you can use it to reach your target audience. Stay tuned!
- Why Use Video in Your Digital Marketing Strategy?
Video is a powerful marketing tool that can help you reach your target audience and achieve your marketing goals. Here are three reasons why you should use video in your digital marketing strategy:
- Video is an engaging medium that can capture attention and interest
Humans prefer visual information over text. In fact, our brains process visual information 60,000 times faster than text. This is why video is such an engaging and effective medium. When used in marketing, video can capture attention and interest, which are essential for driving results.
- Video can help you tell a story and build emotional connections
According to leading providers of digital marketing services in Dubai, video is a great way to tell a story and connect with your audience on an emotional level. Through video, you can share your brand’s values, mission, and personality in a way that is difficult to do with written content alone.
- Video is versatile and can be used in various marketing channels
You can use video across all of your marketing channels, including your website, social media, email marketing, and paid advertising. This makes it easy to reach your target audience with a consistent message and look.
- How to Use Video in Your Digital Marketing Strategy
Now that you know why you should be using video in your digital marketing strategy, let’s discuss how you can use it to reach your target audience. Here are three tips:
- Use video on your website
- Use video in your social media marketing
- Use video in your email marketing
- Tips for Creating Effective Video Content
Now that you know how to use video in your digital marketing strategy, let’s discuss some tips for creating effective video content. Here are three things to keep in mind:
- Keep it short and sweet
When it comes to video, less is more. In fact, according to HubSpot, the ideal length for a marketing video is under two minutes. This may seem like a short amount of time, but it’s just long enough to capture attention and interest without losing viewers. If you’re not sure how to condense your message into such a short timeframe, consider using an animator or storyboard artist to help you plan and structure your video.
- Make it visually appealing
Since humans are visual creatures, it’s important to make your video visually appealing. This means using high-quality images and graphics, as well as keeping your video clear and concise. It’s also important to use attractive colors and fonts that are easy to read.
- Use a call to action
A call to action (CTA) is essential for driving results with your video content. Your CTA should be clear, concise, and direct. It should also be placed prominently in your video so that viewers can’t miss it. Some examples of effective CTAs include “learn more,” “sign up now,” or “download our free guide.”
Now that you know how to incorporate video into your digital marketing strategy, it’s time to get started!